Marketing Beyond with Alan B. Hart

Alan B. Hart

Join Alan B. Hart as he dives into conversations with the world's leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.

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Marketing Beyond with Alan B. Hart

Episodes (36)

Wed Mar 4th 35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra
Feb 18th 34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles
Feb 4th 33: Rethink customer experience orchestration with AI: Insights from Adobe Enterprise CMO Rachel Thornton

Marketing Beyond with Alan B. Hart

Mar 4, 2026
46½ minutes
27 MB

How can you create marketing that feels like entertainment and drives measurable growth? Chime Chief Growth and Marketing Officer Vineet Mehra breaks down the product and marketing choices he sees fueling Chime's momentum, including being named Time magazine's No. 1 banking brand. He frames Chime as "not a bank" but a "financial technology company" built for "everyday Americans." And he attributes its traction to showing up in the channels and subcultures where many people spend time, while building products and features designed to meet real needs. Vineet also shares what other marketing leaders can take from...

Marketing Beyond with Alan B. Hart

35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra

Alan B. Hart

00:00 -45:36