Evolved Radio

Todd Kane

Evolved Radio Podcast: Interviews with technology experts, industry thought leaders, business leaders and other interesting minds. Exploring the evolution of business and technology.

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Evolved Radio

Episodes (140)

Jun 29th Building Personal Brand To Win at Marketing - ERP139
Jun 15th AI, RPA, and MSP Automation - ERP138
Jun 8th Beyond Service: AI's Role in Business Efficiency - ERP137

Evolved Radio

Jun 29, 2026
52¾ minutes
47 MB

Evolve or Evaporate: Erik Bowles on MSP Branding, Anti‑Commoditization, and Human‑Led Marketing On the Evolved Radio podcast, Todd Kane interviews Erik Bowles about why many MSPs look identical online and how that commoditizes them into “line items.” Erik shares his background from early internet businesses to VAR/MSP-era engineering, MX Logic, and early Pax8, explaining that customers care about outcomes and experience more than products or stacks. He argues brand is a result created by people, presence, and “lore,” and that templated marketing gets ignored due to pattern recognition and how the brain fil...

Evolved Radio

Building Personal Brand To Win at Marketing - ERP139

Todd Kane

00:00 -50:59