Marketing News Canada

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry. Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place. Presented by Marketing News Canada www.marketingnewscanada.com

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Episodes (483)

Thu Feb 5th Why Experiential Marketing Still Wins
Dec 23, 2025 Imposter Syndrome, Authentic Content & Using AI Responsibly in Marketing
Dec 23, 2025 Customer Journeys That Convert Again and Again

Marketing News Canada

Feb 5, 2026
24 minutes
11 MB

Recorded live at SocialEast 2025 at the Halifax Marriott Harbourfront Hotel, this episode of the Marketing News Canada podcast features guest host Odum Idika, Host of Unconventional Mindset and Founder of Piixel Studio, in conversation with Corey Evans, Director of Brand and Advertising at ATCO and former marketing leader at WestJet. Corey shares a behind-the-scenes look at one of Canada’s most iconic marketing moments, the WestJet Christmas Miracle, and what it took to execute a high-risk experiential campaign that generated over 35 million organic views. From stepping in as Santa to navigating real-time uncertainty during a live activation, he e...

Marketing News Canada

Why Experiential Marketing Still Wins

Marketing News Canada

00:00 -23:44