StrategyCast

Lori Jones from Avocet Communications

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Nets...

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StrategyCast

Episodes (577)

Yesterday Trust-Based Selling: Emotional Intelligence for B2B Marketing & Sales Teams, feat. Colleen Stanley
Tue Mar 3rd AI is NOT Your Marketing Strategy: Here’s What Actually Works, feat. Jessica Kao
Feb 24th B2B GTM Panic: Why More Demand Gen Won’t Fix a Broken Brand Strategy, feat. Achim Klor

StrategyCast

Mar 10, 2026
33 minutes
23 MB

Buyers are more cautious, deals are stalling, and trust is at an all-time low! Learn the proven strategies emotionally intelligent leaders use to protect margins, rebuild trust, and shorten sales cycles, even when uncertainty reigns. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 05:37 "Decline of Trust in Institutions"08:05 "Stick to Ideal Client...

StrategyCast

Trust-Based Selling: Emotional Intelligence for B2B Marketing & Sales Teams, feat. Colleen Stanley

Lori Jones from Avocet Communications

00:00 -32:44