Menswear Style Podcast

Menswear Style

Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast show we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the global fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.

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Menswear Style Podcast

Episodes (229)

Mar 9th Freddie Sheridan, Founder of YCODE / Male Skincare
Sep 8, 2025 Giorgio Armani’s Impact on the Fashion Industry
Mar 4, 2025 Sebastian Öhrn, Founder of Myrqvist / Premium Footwear

Menswear Style Podcast

Mar 9, 2026
28½ minutes
20 MB

In this episode, Peter sits down with Freddie Sheridan, founder of YCODE — the British skincare brand redefining men’s grooming through cutting-edge marine biotechnology. Built specifically for male biology, YCODE isn’t just another men’s range wrapped in masculine packaging. After five years of research into the unique structure of men’s skin — thicker, oilier, collagen-dense and biologically distinct from women’s — Freddie developed a performance-driven, three-step system powered by microalgae. At the heart of YCODE’s From Sea to Cell technology is Chlorella Vulgaris, a sustainably cultivated microalgae sourced from Iceland and refined in Barcelona. Rema...

Menswear Style Podcast

Freddie Sheridan, Founder of YCODE / Male Skincare

Menswear Style

00:00 -28:25