Adspeak

Adweek

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

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Adspeak

Episodes (49)

Mar 31st How CorePower Yoga Turned Fitness Into a Movement with Sarah Choi
Mar 24th The Authenticity Playbook in Personal Branding: Featuring Mina Park & Alyson Stoner
Mar 17th Reinventing a 77-Year-Old Brand: NASCAR’s Modern Playbook with Tim Clark and Jimmie Johnson

Adspeak

Mar 31, 2026
19¾ minutes
43 MB

In this episode of Adspeak by ADWEEK, host Alison Weisbrott, Executive Editor at ADWEEK, speaks with Sarah Choi, Chief Marketing and Commercial Officer at CorePower Yoga. Sarah shares how CorePower Yoga is redefining modern wellness, and how the brand reframes yoga as a physically intensive, results-driven workout grounded in mindfulness, while scaling community through 5,000+ teacher ambassadors. The conversation explores blending digital tools with in-studio experiences, using science-backed mental health research to strengthen brand credibility, and building loyalty through inclusive, Gen Z-focused strategies. It’s a practical look at turning a fitness brand into a community-led movement that extends far be...

Adspeak

How CorePower Yoga Turned Fitness Into a Movement with Sarah Choi

Adweek

00:00 -18:54