Retail Gets Real

National Retail Federation

Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.

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Retail Gets Real

Episodes (409)

Tuesday 411. Redefining JCPenney for today’s customer
Tue Mar 17th 410. Inside the art of experiential retail at Hershey’s
Tue Mar 10th 409. Inside REI’s strategy for trust, community, and growth

Retail Gets Real

Mar 24, 2026
27 minutes
25 MB

Retail is evolving at an incredible pace, but at its core, it still comes down to people. Michelle Wlazlo, brand CEO of JCPenney, joins Retail Gets Real to share her grounded and optimistic perspective on where the industry is headed and why the fundamentals of serving customers remain as important as ever. (00:00:00) A retail career shaped by customers (00:06:44) Why physical stores aren’t going anywhere (00:09:02) Reintroducing JCPenney to a new generation of customers (00:15:52) The forces reshaping retail right now (00:17:52) Career advice that changes how you lead and grow ...

Retail Gets Real

411. Redefining JCPenney for today’s customer

National Retail Federation

00:00 -26:49