Business of Craft

Leanne Pressly, CEO Stitchcraft Marketing

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.

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Business of Craft

Episodes (100)

Feb 20th Using Your Analytics to Set SMART Goals
Jan 21st Business of Craft: The Power of Spaces in Marketing
Dec 12, 2025 Business of Craft 2025 Influencers, Content Creators & Community Leaders

Business of Craft

Feb 20, 2026
28½ minutes
25 MB

Let's jump into today's topic: using your analytics to set your future SMART goals. In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.

Business of Craft

Using Your Analytics to Set SMART Goals

Leanne Pressly, CEO Stitchcraft Marketing

00:00 -27:34