Bulletproof Your CPG Brand

Daniel Lohman

Most CPG brands don't have a growth problem—they have a visibility problem. Your data shows what happened, but not why it happened or what to do next. That gap is where brands waste trade spend, miss opportunities, and run out of runway. Bulletproof Your CPG Brand, hosted by Daniel Lohman, helps CPG founders extend runway, improve retail execution, and make smarter decisions faster. Combining real-world retail strategy and decades of expert experience with AI-driven insights to help founders make smarter decisions faster. Learn how to: • understand real shopper behavior  • improve trade marketing ROI  • uncover hidden growth opportunities  • compete with larger brands usin...

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Bulletproof Your CPG Brand

Episodes (317)

Apr 29th Your Competitors Are Using Demos Wrong (And You Are Too) With Andrew Therrien, Samplers
Apr 27th CPG Brands Are Doing This Wrong | Retail Strategy
Apr 22nd The CPG Strategy That Extends Your Runway With Mark Samuel, Mark's Snacks

Bulletproof Your CPG Brand

Apr 29, 2026
59 minutes
109 MB

317. From Checkpoint to Growth Engine: Reimagining In-Store Sampling Most brands treat demos like a checkbox. Hand out samples, move on, hope sales follow. That approach fails—and it matters because you're wasting money while missing one of the most powerful growth levers in retail. In this episode, I sit down with Andrew from Samplers to break down how in-store demos should actually work. You'll learn why demos are not events—they're systems, how to turn trial into repeat and habit, why base sales (not spikes) are what matter, and how professional execution, training, and storytelling dram...

Bulletproof Your CPG Brand

Your Competitors Are Using Demos Wrong (And You Are Too) With Andrew Therrien, Samplers

Daniel Lohman

00:00 -59:01