Bulletproof Your CPG Brand

Daniel Lohman

If you're building a CPG brand and running out of runway, this podcast is your unfair competitive advantage. Bulletproof Your CPG Brand is the go-to podcast for emerging and growth-stage CPG founders navigating retail, e-commerce, and omnichannel growth with limited resources and zero margin for error. Hosted by Daniel Lohman—former CPG founder, category management expert, and trusted advisor to natural, organic, and better-for-you brands—this show delivers practical, retailer-relevant strategies most brands never get access to. Each episode breaks down what actually drives sales at retail:  • category management and fact-based selling  • trade marketing and promotion ROI  • broker performance and retail execution...

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Bulletproof Your CPG Brand

Episodes (306)

Tuesday Cash Flow, Profit & Focus for CPG Founders With Nate Littlewood, Future Ready CFO
Feb 24th Expo West ROI Strategy for CPG Brands
Feb 11th Strategic Advisory Thinking That Wins Retail

Bulletproof Your CPG Brand

Mar 3, 2026
59½ minutes
107 MB

307. You can be "profitable" on paper and still go bankrupt. If you don't understand cash flow, margin, and focus, your CPG brand is at risk — and that matters because running out of cash is the #1 reason businesses fail. In this episode, I sit down with Nate from Future Ready CFO to simplify finance for founders. We break down the real difference between profit and cash, why cash is the lifeblood of your business, and how shiny-object syndrome destroys ROI. You'll learn how to prioritize using ROI frameworks, bottleneck analysis, and skills alignment so you stop wasting time an...

Bulletproof Your CPG Brand

Cash Flow, Profit & Focus for CPG Founders With Nate Littlewood, Future Ready CFO

Daniel Lohman

00:00 -58:34