Bulletproof Your CPG Brand

Daniel Lohman

Bulletproof Your CPG Brand is the founder-first podcast for entrepreneurial and growth-stage CPG brands that want to protect runway, improve execution, and compete smarter at retail. Hosted by Daniel Lohman, CPSA, founder of Retail Solved, the show helps natural, organic, better-for-you, food, beverage, wellness, and mission-driven CPG founders understand what really drives profitable retail growth. Most brands do not have a spend problem first. They have a clarity problem. Each episode helps founders think more strategically about category management, retail sales, trade marketing, promotion ROI, deduction management, broker accountability, distribution gaps, assortment strategy, shopper insights, retailer relationships, data analytics, and...

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Bulletproof Your CPG Brand

Episodes (332)

Jul 29th Your Promotion Increased Sales. So Why Did Cash Get Tighter?
Jul 21st More People. More Software. Why the Same Decisions Keep Coming Back.
Jul 14th More Reports Aren't the Problem. Your Decisions Are.

Bulletproof Your CPG Brand

Jul 29, 2026
16¾ minutes
28 MB

332. A promotion can increase sales, make the retailer happy, and still quietly drain cash, margin, and runway. That is the part most post-event recaps miss. In this episode, Dan Lohman explains why a promotion can look successful on paper while quietly creating margin pressure, deduction issues, forward buys, execution gaps, and weaker baseline sales later. He shares the promotion lesson he learned selling chips against a much larger competitor and breaks down five questions every CPG brand should ask before repeating an event. In this episode, you will learn: Why sales lift alone is n...

Bulletproof Your CPG Brand

Your Promotion Increased Sales. So Why Did Cash Get Tighter?

Daniel Lohman

00:00 -14:58