Bulletproof Your CPG Brand

Daniel Lohman

Most CPG brands rely on trade marketing data to guide their decisions. But data only tells you one thing: 👉 what happened It doesn't tell you: 👉 why it happened And that's why so many brands struggle with: • inconsistent growth  • wasted trade spend • poor retail execution  • missed opportunities Because they're missing the most important piece: 👉 the shopper Hosted by Daniel Lohman, Bulletproof Your CPG Brand helps entrepreneurial and scaling CPG brands: • understand what's actually driving results  • uncover hidden growth opportunities  • improve trade marketing ROI  • align strategy with real shopper behavior  • compete against larger, better-funded brands This podcast combines: 👉 trade marketing strategy  👉 category management expertise  👉 real-world execution fram...

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Bulletproof Your CPG Brand

Episodes (313)

Today Why Community Is the Shortcut to CPG Growth With Kristine Carey, Naturally Colorado
Monday Your Margins Are Unpredictable - You're Optimizing Trade Wrong
Wed Apr 1st The Trade Marketing Reality Check Every Brand Needs

Bulletproof Your CPG Brand

Apr 8, 2026
29 minutes
53 MB

313. Building a CPG brand can feel isolating. You're making decisions alone, solving problems from scratch, and trying to figure out retail, marketing, and operations without a roadmap. That's expensive—and it slows your growth. In this episode, I sit down with Kristine Carey, Executive Director of Naturally Colorado, to break down why community is one of the most overlooked competitive advantages in CPG. You'll learn how the right network helps you avoid costly mistakes, accelerate learning, access mentors, and build relationships that open doors to retailers, investors, and strategic partners. We also unpack how Naturally Co...

Bulletproof Your CPG Brand

Why Community Is the Shortcut to CPG Growth With Kristine Carey, Naturally Colorado

Daniel Lohman

00:00 -28:43