The Cred Podcast

Mack McKelvey

On every episode we will interview an authority across different industries who has deep industry knowledge and vast experience in the field. On this season of The Cred podcast, we will seek to understand the art and science of decision making.

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The Cred Podcast

Episodes (82)

Apr 15th Sean Cunningham: Reaching Real People in a World Full of Bots
Apr 9th The Trust Knob: How AI Is Changing the Way Companies Make Decisions
Apr 1st Decisions Fail in the Gaps

The Cred Podcast

Apr 15, 2026
43 minutes
20 MB

What does it really take to hold an industry accountable? In this episode of The Cred Podcast, host Mack McKelvey sits down with Sean Cunningham, President and CEO of the Video Advertising Bureau (VAB), for a candid conversation about the state of premium video, the battle for measurement transparency, and why the future of advertising depends on getting back to real humans. From the inside story of how the VAB took on Nielsen during COVID to why 54% of internet traffic being non-human should terrify every marketer, Sean makes the case that the advertising industry has...

The Cred Podcast

Sean Cunningham: Reaching Real People in a World Full of Bots

Mack McKelvey

00:00 -42:42