Professor Game Podcast

Rob Alvarez

#1 Gamification Podcast | Insights and Real-World Strategies to Boost Engagement, Loyalty & Retention. Professor Game helps innovators, product leaders, and educators use gamification and game thinking to create engagement that lasts. 🎙️ Hosted by Rob Alvarez — TEDx Speaker, consultant, and host of the #1 Gamification Podcast — each week brings you practical insights, case studies, and frameworks from 400+ global experts and proven real-world examples. Expect interviews with top practitioners in gamification, game design, and behavioral strategy, plus solo episodes where Rob breaks down practical frameworks you can apply in your team, classroom, or product. Join the movement to make engagement, motivation, and loyalty truly meaningful — with storie...

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Professor Game Podcast

Episodes (439)

Mar 30th Joris Beerda tested Human-Focused Design vs Design Thinking (Which actually works?)
Mar 23rd How To Boost Long-Term Retention! Without Relying on Novelty
Mar 16th Using AI to Build Better Learning Games

Professor Game Podcast

Mar 30, 2026
42½ minutes
19 MB

Wondering if Octalysis fits your challenge? Quick intro chat → professorgame.com/chat Most companies rely on traditional design thinking to build their products. That assumption is exactly why their retention rates flatline. In this episode, Rob Alvarez sits down with Joris Beerda, CEO of The Octalysis Group, to unpack the five-step Octalysis design process that drives engagement for Fortune 500 companies like Microsoft and Porsche. They discuss the critical difference between human-centered and human-focused design, the mechanics of building a high-functioning loyalty loop, and how to prioritize features using the "Biggest Bang for the Buck" model. If you wa...

Professor Game Podcast

Joris Beerda tested Human-Focused Design vs Design Thinking (Which actually works?)

Rob Alvarez

00:00 -42:27