Funnel Reboot

Glenn Schmelzle

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle.

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Funnel Reboot

Episodes (240)

Oct 18th The Limitless CMO, with Lisa Cole
Sep 28th Running CTV & OOH Video Ads, with Aaron Foley
Sep 14th Rebranding Done Right, with Travis Gobeil

Funnel Reboot

Oct 18, 2026
35¾ minutes
47 MB

I want to share three experiences I've had and I want you to see if there's anything off about them: A while ago I sat with a RevOps leader, while they scrolled through a CRM where every single lead was tagged as an MQL. "Marketing sets them all to that," they said matter-of-factly. Sales knew, marketing knew, and everyone went along because the company was venture-backed and under executive demands to produce. Marketing simply bent the metric so the dashboard would look healthy. A Director of Marketing I knew understood that he could put a large budget b...

Funnel Reboot

The Limitless CMO, with Lisa Cole

Glenn Schmelzle

00:00 -33:58