Slow Burn

Slate Podcasts

Slow Burn illuminates America’s most consequential moments, making sense of the past to better understand the present. Through archival tape and first-person interviews, the series uncovers the surprising events and little-known characters lurking within the biggest stories of our time.Want more Slow Burn? Join Slate Plus to unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.Season 10: The Rise of Fox NewsHow a cable news channel became a cu...

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Slow Burn

Episodes (215)

Feb 25th Decoder Ring | A Prune by Any Other Name
Feb 11th Decoder Ring | Making Coal Cute Again
Jan 28th Decoder Ring | Is Culture Stuck?

Slow Burn

Feb 25, 2026
45½ minutes
102 MB

The delicious, healthful prune has long had a cross to bear: It’s best known for making people poop. In the late 1990s, the California Prune Board set out on a quixotic mission to amend this sales-flattening reputation. It would attempt to rechristen this ancient fruit in the hopes the prune could one day be as unencumbered as an apricot, a raisin, or a fig. In a world where every product and person increasingly believes it’s one good rebrand away from changing how they are seen, the story of the prune’s attempt to become the “dr...

Slow Burn

Decoder Ring | A Prune by Any Other Name

Slate Podcasts

00:00 -44:35