This Commerce Life

Phil Chang / Kenny Vannucci

A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories. We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

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This Commerce Life

Episodes (492)

Tue Aug 18th Aaron Skelton on Getting Retail-Ready: Inside CHFA's Greenhouse
Fri Aug 14th What a Distributor Really Wants Before They'll List Your Brand
Tue Aug 11th Seven Summit Snacks: A Chocolate Scientist Builds an Energy Bar Brand

This Commerce Life

Aug 18, 2026
1½ hours
72 MB

Getting on a show floor was never the hard part — being ready to do business once you're there is. In this episode, Phil and Kenny sit down with Aaron Skelton, President & CEO of the Canadian Health Food Association, to unpack how the CHFA show is evolving from an exposure play into a readiness engine for Canada's next wave of natural, health, and CPG brands. Aaron walks through Greenhouse — CHFA's new curated program that gives emerging brands seed and scale stages, a dedicated show-floor section, and a retailer breakfast that puts founders in front of buyers before the door...

This Commerce Life

Aaron Skelton on Getting Retail-Ready: Inside CHFA's Greenhouse

Phil Chang / Kenny Vannucci

00:00 -01:18:32