News and Views

The Quint

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News and Views

Episodes (566)

Tue Mar 24th 'Everyone Wants to Be Brahmin': Inside Instagram's Caste Pride Economy
Tue Mar 17th Fighting the Growing Tide of Hindutva in the US: Sunita Viswanath on VIGILANT Episode 2
Fri Mar 13th 112 MPs Suspended: Inside Om Birla’s Lok Sabha Record

News and Views

Mar 24, 2026
8 minutes
0

Young influencers from dominant castes such as Brahmins and Rajputs are making high-engagement reels centred on caste pride and superiority on Instagram, using trending audios, cinematic edits, and aspirational aesthetic. We analysed more than 100 reels across over 30 accounts. What emerged is a pattern: under the label of “pride”, caste superiority is being repackaged for the algorithm age. Read the full story on The Quint. Learn more about your ad choices. Visit megaphone.fm/adchoices

News and Views

'Everyone Wants to Be Brahmin': Inside Instagram's Caste Pride Economy

The Quint

00:00 -07:51