Business Wars

Audible

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Audible subscribers can listen to all episodes of Business Wars ad-free ri...

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Business Wars

Episodes (666)

Wednesday Gatorade Sweats the Competition | Defending the Title
Wed Mar 4th Gatorade Sweats the Competition | Be Like Mike
Feb 25th Gatorade Sweats the Competition | Searching for a Solution

Business Wars

Mar 11, 2026
38¼ minutes
35 MB

As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investing millions in their competing product, Powerade. And Powerade’s rise is only the beginning of Gatorade’s woes. As the science of sports drinks evolves, can Gatorade still keep up with its younger rivals? Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Au...

Business Wars

Gatorade Sweats the Competition | Defending the Title

Audible

00:00 -38:10