The Casino Business Podcast

Craig Shacklett

Join URComped and TRIO360 CEO, Craig Shacklett, as he speaks with industry experts on the latest news, trends, and tips every casino executive should know.

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The Casino Business Podcast

Episodes (182)

Wed Jun 10th The Locals Casino Playbook for Loyalty & Retention
May 4th Turning Live Sports into Casino Revenue: EverPass on Sports Media Commercial Rights
Mar 18th Casino Marketing in Unregulated Markets: Ukraine and Eastern Europe

The Casino Business Podcast

Jun 10, 2026
27 minutes
38 MB

In this interview, URComped CEO, Craig Shacklett, sits down with Tim Brooks, General Manager of Emerald Island and Rainbow Club Casinos, to break down what drives loyalty in a high frequency locals market in Henderson, Nevada. Brooks shares how the properties grew by staying close to the guest, moving quickly as an independent operator, and treating service as the core differentiator. The conversation gets practical on experience design, team culture, reinvestment, and retention, along with how operators can apply these principles to larger properties. Topics Discussed: - Henderson locals market and core customer profile...

The Casino Business Podcast

The Locals Casino Playbook for Loyalty & Retention

Craig Shacklett

00:00 -27:06