Ecommerce on Tap by Sourcify and Izba Consulting

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of succesful businesses. Brought to you by Sourcify and Izba Consulting!

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Episodes (133)

May 26th How Hoka Built a Billion-Dollar Shoe Brand
May 12th Why Footwear Is Secretly One of the Hardest Industries in Consumer
Apr 28th Why Unilever Bought Grüns for $1.2B

Ecommerce on Tap by Sourcify and Izba Consulting

May 26, 2026
47½ minutes
43 MB

Why did a strange-looking running shoe with giant foam soles become a billion-dollar brand? This week on Ecommerce on Tap, Aaron Alpeter and Mark Riskowitz break down the story of Hoka—from its origins in the French Alps to becoming one of the fastest-growing footwear brands in the world. We cover: • Why Hoka ignored industry trends • The biomechanics behind running shoes • Manufacturing challenges most consumers never see • Why founders sometimes need to leave incumbents • How Deckers scaled Hoka into a powerhouse

Ecommerce on Tap by Sourcify and Izba Consulting

How Hoka Built a Billion-Dollar Shoe Brand

Ecommerce on Tap by Sourcify and Izba Consulting

00:00 -46:30