Gym Business - Business for Unicorns Podcast

Michael Keeler

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

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Gym Business - Business for Unicorns Podcast

Episodes (529)

Monday Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff
Fri Mar 20th Episode 528: Is Your Business Model Maturing With Your Client Avatar?
Mon Mar 16th Episode 527: How Stephen Ross Grew Revenue 47% by Getting Off the Training Floor

Gym Business - Business for Unicorns Podcast

Mar 23, 2026
36¼ minutes
34 MB

To learn more about Gym Member Machine or to claim the special offer, go to gymmembermachine.com and mention the BFU podcast. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In...

Gym Business - Business for Unicorns Podcast

Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff

Michael Keeler

00:00 -36:21