Latina to Latina

LWC Studios

In this interview series, host Alicia Menendez talks to remarkable Latinas about making it, faking it, and everything in between. In often-hilarious and always-revealing episodes, Alicia and her guests take on the challenges of existing, and then thriving, as women of color.

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Latina to Latina

Episodes (422)

Monday Remix: Why Zoila Darton Believes Community Is the Foundation of a Great Brand
Mon Feb 16th Remix: What Happened After Zulema Arroyo Farley Stopped Denying Her Own Truth
Mon Feb 9th Why UnidosUS President & CEO Janet Murguía Is Still in the Fight

Latina to Latina

Feb 23, 2026
19¼ minutes
18 MB

This Panamanian-Jamaican-Jewish New Yorker spent the early part of her career in Latin music, before launching her own creative agency. Zoila reflects on how she secured her first clients, the three years she spent building Word Agency before she started making money, and the secrets to great brand campaigns. Follow Zoila on Instagram @zoiladarton. If you liked this episode, listen to Why Doris Anahí Brings a 'Heart of Service' to Her Art and UNSTUCK: How PR Pro Lissette M. Rios Connects the Dots. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for in...

Latina to Latina

Remix: Why Zoila Darton Believes Community Is the Foundation of a Great Brand

LWC Studios

00:00 -19:19