Tower After Hours

Tower Marketing

Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!

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Tower After Hours

Episodes (100)

Mar 19th S4 E3 | More Than Books: Aligning Strategy & Plan for Community Impact
Feb 19th S4 E2 | Strategy to Stability: Making Email Your Marketing Anchor
Jan 15th S4 E1 | From Aim to Impact: Defining Your Marketing Strategy & Plan

Tower After Hours

Mar 19, 2026
52 minutes
71 MB

Welcome back to a new episode of TAH! This month we had the absolute pleasure of sitting down with one of our very own clients, Library System of Lancaster County. Continuing on our theme of knowing your Marketing Strategy vs. Marketing Plan, we dive into one of our favorite campaigns. Looking beyond just the books at what libraries can offer, this campaign is a perfect example of how to take your overall strategy and create a specific marketing plan for what you need to accomplish. We are so excited to walk through this real world example of...

Tower After Hours

S4 E3 | More Than Books: Aligning Strategy & Plan for Community Impact

Tower Marketing

00:00 -51:50