SocialMinds - A Social Media Marketing Podcast

SocialChain

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

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SocialMinds - A Social Media Marketing Podcast

Episodes (313)

Monday How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg
Jan 19th SOCIAL IN SIX [101]
Jan 5th How Argos turned nostalgia into social currency | Aimée Scanlon, Social Media Lead, Argos

SocialMinds - A Social Media Marketing Podcast

Feb 16, 2026
43 minutes
62 MB

Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has happened for the UK's largest fruit cider brand – namely, the launch of its refreshed creator and influencer strategy last spring. Since then, the brand has been on a mission to entice its core audience of young adults and maintain salience for shoppers in the Beer and Cider aisle through savvy partnerships with creators. In this episode, we're joined once again by Kopparberg's senior customer marketing manager Nancy Dales to deep dive the role of creators in bringing creativity (one of Kopparberg's br...

SocialMinds - A Social Media Marketing Podcast

How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg

SocialChain

00:00 -43:09