The Fractional CMO Podcast

The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.

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Episodes (160)

Jul 22nd The First 90 Days With a New Client | A Fractional CMO Playbook With Simon Dell
Jul 8th Connection Over Content: Marketing That Feels Human With Alison Dean
Jul 6th Strategy Before Spend: Building Marketing That Actually Works with Kirsty Dagnall

The Fractional CMO Podcast

Jul 22, 2026
23½ minutes
21 MB

The first 90 days with a new client make or break a fractional CMO engagement. In this solo episode of The Fractional CMO Podcast, Simon Dell shares a six-part framework for onboarding a new client, building trust, and proving your value fast. Simon covers what a client should feel in week one, why the audit comes before the action, how to build trust with the whole team, setting the right cadence, balancing early wins with long-term strategy, and what success looks like at day 90. Practical marketing and consulting advice for anyone starting a fractional CMO role, or hiring...

The Fractional CMO Podcast

The First 90 Days With a New Client | A Fractional CMO Playbook With Simon Dell

The Fractional CMO Podcast

00:00 -22:38