Shinerunner Craft Marketing

The Brewing Network

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.

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Shinerunner Craft Marketing

Episodes (27)

Dec 31, 2020 Selling More Beer - Marketing, Merchandising & Motivation
May 4, 2020 The Final Show, Some Sagely Words of Wisdom
Feb 18, 2020 GOLIATH IS COMING…

Shinerunner Craft Marketing

Dec 31, 2020
1 hour
0

Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentiating Advantage, the Marketing Story & Its Vital Role, “the Castle Keep” distribution strategy, Experiential Events, “McQueen Cool Brand Standing,” brand ambassador “do’s & don’ts,” “Clutter Busting” sales rep incentives, “Fun-kifyzation,” and a look into his crystal keg. The presentation will be tailored to brewery, cider, & spirits marketing professionals, taproom management, Chamber of Commerce Directors, brewing-related Academics and Tourism Improvement District executives. Be sure to join Mark for a breath of fre...

Shinerunner Craft Marketing

Selling More Beer - Marketing, Merchandising & Motivation

The Brewing Network

00:00 -01:04:03