Full-Funnel B2B Marketing Show

Andrei Zinkevich

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.Learn more about full-funnel b2b marketing here: https://fullfunnel.io

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "Full-Funnel B2B Marketing Show" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

Full-Funnel B2B Marketing Show

Episodes (183)

Monday Episode 182: B2B ADS masterclass with Shlomo Genchin
Apr 27th Episode 181: How to implement ABM strategy 3.0 with Andrei & Vladimir
Apr 20th Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus

Full-Funnel B2B Marketing Show

May 4, 2026
59¼ minutes
54 MB

In this episode of Full-Funnel Live, Andrei and Vlad invited another speaker of the Full-Funnel Summit, Shlomo Genchin Shlomo gave a fantastic keynote about creative B2B ads that drive the pipeline. Today we want to dive a bit deeper into his technique, address some of the most common concerns from B2B companies, and walkthrough a live example of ads creation. Tune in to learn: How to target conservative and sceptical buyers who might perceive fun ads as unprofessional?How to apply a “test small, scale fast” framework across long sales cycles?The step-by-step and...

Full-Funnel B2B Marketing Show

Episode 182: B2B ADS masterclass with Shlomo Genchin

Andrei Zinkevich

00:00 -59:14