Beyond the Bow, Presented by ATA

Archery Trade Association

The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.

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Beyond the Bow, Presented by ATA

Episodes (37)

Jan 2, 2023 037: Masterclass Preview - Consistent Authenticity with Melissa Bachman & Michelle Scheuermann
Nov 2, 2022 036: Mindset of a Successful Mobile Hunter with Aaron Ritter (Latitude Outdoors)
Feb 2, 2022 ATA President & CEO Jeff Poole

Beyond the Bow, Presented by ATA

Jan 2, 2023
33 minutes
30 MB

In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is unique, but what remains the same is the need for a business to be authentic so customers can make a true connection no matter if they visit your website, social media pages, or brick and mortar business. Learn more about the Archery Industry Masterclass at archerytrade.org/masterclass.

Beyond the Bow, Presented by ATA

037: Masterclass Preview - Consistent Authenticity with Melissa Bachman & Michelle Scheuermann

Archery Trade Association

00:00 -33:05