Frontiers

The Upside

What does it take to make your mark on the world? Frontiers is a podcast about cultural pioneers and business innovators who have done just that. Each episode gets intimate with different guests to hear their inspiring stories, learn from their journey to date and glimpse at what the future has in store. Frontiers is brought to you by The Upside, an innovation studio that partners with the world’s leading brands. Helping them navigate Frontiers at the intersection of culture, commerce and creativity. Find out more at theupside.net.

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Frontiers

Episodes (24)

Jan 13th Introducing the EV Gender Gap
Jan 13th Designing EVs for Women with David Trinder
Jan 13th Addressing Barriers to EV Access with Felicity Kelly

Frontiers

Jan 13, 2026
15½ minutes
20 MB

Welcome to a special series of Frontiers! The team were shocked to discover a significant gap in the uptake of EVs amongst women in the UK. So hosts Iona Morton and Sam Munson from The Upside set off on a mission to discover why this is. In this launch episode, they sit down with Niku, Founder of The Upside, a Sia company, to reveal the surprising findings from their groundbreaking research. Sam and Iona share insights gathered from in-depth interviews with women drivers across the UK, from an EV convert in Edin...

Frontiers

Introducing the EV Gender Gap

The Upside

00:00 -14:33