The Animalz Content Marketing Podcast

Animalz

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.

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The Animalz Content Marketing Podcast

Episodes (85)

Aug 26, 2025 How the Enterprise Content Engine Works: Season Wrap-up
Aug 19, 2025 Kate Pluth on Scaling Content at Dropbox With AI and Taste
Aug 12, 2025 Lauren Everitt on Okta's Newsroom-Driven Content Strategy

The Animalz Content Marketing Podcast

Aug 26, 2025
24¼ minutes
45 MB

In this season-two wrap-up, Animalz hosts Ty Magnin and Tim Metz distill insights from over a dozen enterprise content leaders into actionable takeaways for content marketers. Enterprises are slower to adopt AI than startups due to risk and brand scrutiny, and the “role of content” varies widely, from being a measurable growth lever (like Zapier’s 454% ROI) to a strategic support function for complex sales (Autodesk, Microsoft). High-impact “big bets” succeed by building on smaller wins over years, while the most effective teams require every content pitch to secure distribution channels before production. Ultimately, governance...

The Animalz Content Marketing Podcast

How the Enterprise Content Engine Works: Season Wrap-up

Animalz

00:00 -24:11