The Field Guide by BizMarketing

Peter Wilson

Stories of people doing business and life well. We explore what it means and what it takes to do business and life well. I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, and what inspires them.

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "The Field Guide by BizMarketing" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

The Field Guide by BizMarketing

Episodes (135)

Apr 12th The 3 Things Killing Your Small Business - And It's Not Marketing
Apr 2nd Marketing That Stands Out and Sells with John Dwyer
Mar 4th How fatcork Built a Direct-to-Consumer Champagne Business

The Field Guide by BizMarketing

Apr 12, 2026
37¼ minutes
34 MB

You can have a great marketing strategy and still watch your business slowly fall apart. Business coach Steve Pitcairn has spent 20 years working with small business owners across the country, and he sees the same three problems over and over again: time, team, and money. Not a lack of leads. Not a weak brand. The stuff that happens after the phone rings. In this episode, Steve joins host Peter Wilson to break down why so many businesses plateau or quietly collapse even when revenue is growing, and what to do about it. Steve and Peter get into...

The Field Guide by BizMarketing

The 3 Things Killing Your Small Business - And It's Not Marketing

Peter Wilson

00:00 -37:21