Performance Delivered

Steffen Horst

Insider Secrets for Digitial Marketing Success

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Performance Delivered

Episodes (235)

Thu Aug 6th Why Most Experimentation Programs Don't Drive Growth, with Shamir Duverseau
Jul 30th Building a Marketing Engine for Long Sales Cycles — with Caroline Ang Wright (AidKit)
Jul 23rd Turning Webinars Into a Pipeline Engine — with Nicole Gates (VP Global Growth Marketing, Varonis)

Performance Delivered

Aug 6, 2026
27 minutes
12 MB

Most marketing teams are testing. Headlines, creative, landing pages, CTAs the activity is there. So why do so few experimentation programs produce sustained, meaningful growth? According to Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, the problem usually isn't the volume of tests. It's the expectation behind them. Teams go into experimentation hoping to watch a conversion-rate line climb steadily up and to the right — and that graph is never coming. Experimentation is a decision-making framework, not a conversion dial. Its real output is better decisions across the organization over time. In this ep...

Performance Delivered

Why Most Experimentation Programs Don't Drive Growth, with Shamir Duverseau

Steffen Horst

00:00 -26:41