Behind the Brand with Bryan Elliott

Bryan Elliott

Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wi...

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "Behind the Brand with Bryan Elliott" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

Behind the Brand with Bryan Elliott

Episodes (196)

Wed Mar 11th He Built a $250 Million Brand. Then He Left to Start Over | While on Earth
Sep 16, 2025 Eugene Alletto turned his $20 Rule into 33 Million Bedgear Customers
Aug 17, 2025 7 Tips on Outlasting Your Competition, From Serial Entrepreneur Jesse Itzler

Behind the Brand with Bryan Elliott

Mar 11, 2026
55¾ minutes
37 MB

In 2015 Todd Meleney, a young inexperienced newcomer, helped build Nobull from a three-person startup to $250 million in annual revenue. Then just 18 months ago he walked away to do it again, from scratch, in one of the most competitive markets on the planet. The result is While on Earth, a performance wellness footwear and apparel brand he launched in fall 2024 out of Providence, Rhode Island. Less than two years in, the brand is in hyper growth mode, operating primarily direct-to-consumer, with a product line expanding in 2026. Meleney also has three big-name pro athlete co-founders to help design, develop...

Behind the Brand with Bryan Elliott

He Built a $250 Million Brand. Then He Left to Start Over | While on Earth

Bryan Elliott

00:00 -53:57