QSR Uncut

QSR magazine

QSR Uncut is a podcast from the editors of QSR magazine—the leading publication for foodservice owners and operators—that discusses the current state and future of the fast-food restaurant industry. Made for restaurant executives, entrepreneurs, consumers, and leaders, each episode candidly shares expert advice from some of the industry's most insightful leaders.

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QSR Uncut

Episodes (367)

May 28th Winning the Value Customer, with Cici's President Jeff Hetsel
May 21st A New Way for Franchisees to Find Capital, with Zack Fishman and Jimmy Frischling
May 14th What’s Next for Potbelly After RaceTrac Sale, with Jennifer Durham

QSR Uncut

May 28, 2026
32½ minutes
22 MB

The legacy pizza buffet has posted a strong year despite the odds, leaning into a fresh approach of value-based branding and promotions. From a record-breaking loyalty launch that turned back the clock on pricing, with sales jumping nearly 30 percent in two days, to how Cicis is evolving its voice, Hestel shares why tapping into your roots and adjusting strategy along the way can lead to gains in a challenging consumer climate.

QSR Uncut

Winning the Value Customer, with Cici's President Jeff Hetsel

QSR magazine

00:00 -32:28