Impact Pricing

Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone. If you're interested in promoting "Impact Pricing" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

Impact Pricing

Episodes (500)

Yesterday #CLASSIC Why I Teach Pricing: My Journey and Mission
Friday Blogcast: Pricing AI: Three Levels of Value Visibility
Mon Feb 16th Synthetic Data in Pricing: Trust It, Test It, or Ignore It? with Steven Forth

Impact Pricing

Feb 23, 2026
5 minutes
7 MB

Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtime listeners, you know Mark's voice, you've heard his insights, and maybe you've even implemented some of his strategies in your own business. But have you ever wondered what drives him to keep showing up week after week, year after year? If you're new here, welcome. You're about to meet the person behind the podcast—not just as a pricing expert, but as someone who genuinely loves teaching and believes that un...

Impact Pricing

#CLASSIC Why I Teach Pricing: My Journey and Mission

Mark Stiving, Ph.D.

00:00 -05:09