The SaaS Venture

Aaron Weiche

A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, losses, and experiences in marketing, sales, product, customers, metrics, and more.

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The SaaS Venture

Episodes (50)

Mar 17, 2024 50: Engagement In Your Sales Funnel
Feb 6, 2024 49: What I Got Right & Wrong The 2nd Time Around - Part 2: The RIGHT
Jan 18, 2024 48: What I Got Right & Wrong The 2nd Time Around - Part 1: The WRONG

The SaaS Venture

Mar 17, 2024
33 minutes
31 MB

Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me it comes down to two main strategies: 1. Are you easy to work with? 2. Do you work how your customers want you to work? I look at what makes for good CTAs, that appeal to all levels of engagement. Questions - live chat, web-to-textGet updates - email newsletters, podcasts, blog content, socialDemos - rec...

The SaaS Venture

50: Engagement In Your Sales Funnel

Aaron Weiche

00:00 -33:05