Outfoxed: The Disruptive Content Podcast

BrandContent

Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends.We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast.Click to subscribe to get all the latest episodes downloaded to your phone!

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Outfoxed: The Disruptive Content Podcast

Episodes (6)

Jul 18, 2019 Content marketing in China with Art Patnaude
Jun 17, 2019 Using AI in PR with Stephen Waddington
Apr 1, 2019 Content automation with Sophie Clarke

Outfoxed: The Disruptive Content Podcast

Jul 18, 2019
18½ minutes
16 MB

In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.

Outfoxed: The Disruptive Content Podcast

Content marketing in China with Art Patnaude

BrandContent

00:00 -17:39