Victory Lane

Davey Segal

Welcome to the place everybody wants to be: Victory Lane! Davey Segal hosts your one stop shop for all things NASCAR, including in-depth interviews, discussion, news and more.

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Victory Lane

Episodes (300)

Jun 18th Episode 297: Ausley Karner
Apr 30th Episode 296: Adam Wall
Apr 16th Episode 295: Frank Kerr

Victory Lane

Jun 18, 2026
1½ hours
173 MB

NASCAR Director of Influencer Marketing Ausley Karner joins Davey Segal (1:50) for an insightful conversation surrounding her job, one that is on the newer side but still holds importance in 2026. She explains what her definition of an influencer is, why NASCAR sees them as an important asset to their marketing strategy, how she got this specific job, why NASCAR finds it important to be in the influencer market and how she and her team go about executing campaigns and measure success. Plus, Karner dives into how her department has grown, how they measure success and failures, focusing on tentpole events for...

Victory Lane

Episode 297: Ausley Karner

Davey Segal

00:00 -01:15:37