Nudge

Phill Agnew

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

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Nudge

Episodes (284)

Monday Will Guidara: “Here’s how I built the world’s #1 restaurant"
Mon Mar 9th Can this “magic” number change your behaviour?
Mon Mar 2nd Are we all just status-seeking monkeys?

Nudge

Mar 16, 2026
35¼ minutes
0

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just focus on creating the best food. He used psychology and behavioural science to build the best experience. Listen to learn how his restaurant became #1 by using anchoring, reciprocity and many more psych principles. --- Listen to the bonus episode: https://nudge.kit.com/aeea58886f Will’s book Unreasonable Hospitality: https://amzn.to/4tPrMl8 Will’s new book The Field Guide: https://amzn.to...

Nudge

Will Guidara: “Here’s how I built the world’s #1 restaurant"

Phill Agnew

00:00 -35:20