The LITO Podcast

LITO

Hi! Welcome to your one-way ticket to the Business Of Life.The LITO Podcast explores the art of personal evolution, lifestyle design, and building a soul-aligned life and business without losing your marbles (or your magic).Dan is a cereal entrepreneur who has built multiple 7-figure businesses in digital publishing, brand design, web development and now runs a leadership coaching and personal optimisation practice.From inner work to outer success, from breakdowns to breakthroughs, each episode is an invitation to come home to yourself… and upgrade your internal OS while you’re at it.Whether you’re navigating change, chasing clarit...

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The LITO Podcast

Episodes (162)

Mar 4th Ep 130 - Michelle Lo Horton - She Burned a 9-Year Business That Was Working (And Built a $1M Story Engine Instead)
Feb 15th Ep 129 - Shed Like A Snake. Move Like A Horse.
Feb 1st Ep 128 - Who Is Driving Your Life?

The LITO Podcast

Mar 4, 2026
1 hour
75 MB

Years ago, Michelle Lo Horton reached out to me after losing her biggest client. Payroll pressure. Nervous system in survival mode. A business that looked stable from the outside but felt shaky within. Today, she has shut down her nine-year agency, moved to New York, and rebuilt from scratch around a single conviction: storytelling isn’t branding fluff. It’s business infrastructure. In this episode, we unpack her reinvention and the birth of Story ARC — built on the ARC framework: Audience Relationship Capital. ARC rests on three pillars: familiarity, memory, and in...

The LITO Podcast

Ep 130 - Michelle Lo Horton - She Burned a 9-Year Business That Was Working (And Built a $1M Story Engine Instead)

LITO

00:00 -01:22:08