CHURN FM

Andrew Michael

CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

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CHURN FM

Episodes (306)

Tuesday EP305 | What Happens When Marketing and CS Share a Leader | Rebecca Stone
Jun 17th E304 | Why Product Delight Is No Longer Optional | Nesrine Changuel (Skype, Google, Spotify)
Apr 8th E303 | Customer Success Is Dead. Meet the Growth Department.

CHURN FM

Sep 22, 2026
42½ minutes
32 MB

Today on the show we have Rebecca Stone, Chief Customer and Marketing Officer at Plume. In this episode, Rebecca shares how bringing marketing and customer success under one leader can create a stronger understanding of the customer journey, from acquisition and adoption through to retention and expansion. We then discussed how Plume measures marketing influence, why customer success should be accountable for expansion revenue, and how the company uses customer data and AI to improve experiences across the entire customer journey. We also explored why customer advocacy, account-level details, and strong collaboration between sales and...

CHURN FM

EP305 | What Happens When Marketing and CS Share a Leader | Rebecca Stone

Andrew Michael

00:00 -42:29