Unofficial Partner Podcast

Unofficial Partner

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

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Unofficial Partner Podcast

Episodes (538)

Today UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data
Friday UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy
Tue Mar 3rd UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership

Unofficial Partner Podcast

Mar 10, 2026
53 minutes
36 MB

Ted Knutson's career tracks a remarkable arc: professional gambler at Pinnacle, architect of Brentford's analytics-driven recruitment model, founder of StatsBomb — built from a blog written during cancer recovery into a global data company sold to Hudl in 2024 — and now Strategic Director of Football at Crux, Bex Smith's women's multi-club platform, while running The Transfer Flow newsletter and podcast. This is a conversation about what data actually means when real money is on the line, and what happens when you try to port a proven model into entirely new territory. In this episode: Why the foot...

Unofficial Partner Podcast

UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data

Unofficial Partner

00:00 -53:05