20 Minute Marketing

Reach Interactive

Welcome to 20 Minute Marketing, where we chat with industry experts about all things marketing. Expect to hear about daily activities, current trends and the future of the industry. Recurring themes include SEO, PPC, social, branding, content and more. For the final five minutes of each episode, we also ask guests to share some stories on their career growth. Since our guests are busy running businesses, some episodes are recording using smartphones. As a result, you may hear the occasional background noise. While we always strive for high quality, we like it that way. Happy listening!

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20 Minute Marketing

Episodes (81)

Jun 2, 2021 Why Innovation Is More Than Technology | Gemma Paterson From Legal & General | 20 Minute Marketing #80
May 26, 2021 How To Craft The Perfect Story | With Dave Harland - The Word Man | 20 Minute Marketing #79
May 19, 2021 Shaking Up The Shandy Industry | Ed Stapleton From Shandy Shack | 20 Minute Marketing #78

20 Minute Marketing

Jun 2, 2021
24¼ minutes
23 MB

We're joined by Gemma Paterson from Legal & General for Liam's final episode as host of the show. Gemma brings a ton of experience to the show and also grew up down the street from Liam, so it's a fitting end to his time. Gemma is currently Head of People, Development, Experiences, and Innovation at Legal & General and previously spent around eight years in marketing working before moving into an internal role. Over those years, she's worked for top brands like BP, Monsoon, First Direct, and HSBC. During the episode, we talk about innovation and why...

20 Minute Marketing

Why Innovation Is More Than Technology | Gemma Paterson From Legal & General | 20 Minute Marketing #80

Reach Interactive

00:00 -24:24