Mi3 Audio Edition

Mi3 & iHeart Podcasts Australia

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

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Mi3 Audio Edition

Episodes (415)

Today The rise of live shopping: eBay taps fandom, collectibles obsessions, and the consumer’s penchant for entertainment-laden commerce with debut of eBay Live in Australia as global spending looks set to hit $2bn by 2030.
Mon Mar 2nd The CMO Awards Podcast Episode 9: Fountains of knowledge: CMOs on the power of mid-profession learning
Feb 17th ‘Inherently reckless’: Retailers’ inflated ‘owned media’ asset values are ‘wreaking havoc’; telcos, finance the biggest laggards in first global report on $573bn owned media sector

Mi3 Audio Edition

Mar 12, 2026
54½ minutes
49 MB

Live shopping, a blend of live video, real-time interaction and in-stream checkouts, is becoming a significant incremental ecommerce growth lever. Global figures suggest living shopping will tip an eye-watering US$2 trillion by 2030 and hit $1bn this year. It’s already revolutionising retail in Asian markets: Live shopping in China represents 80 per cent of the incremental growth in the ecommerce sector. A big driver for this gamified commerce phenomenon? FOMO. Per eBay research, almost half of Australians (48%) are driven by fear of missing out in their shopping habits, and one in two say they’ve missed out on cove...

Mi3 Audio Edition

The rise of live shopping: eBay taps fandom, collectibles obsessions, and the consumer’s penchant for entertainment-laden commerce with debut of eBay Live in Australia as global spending looks set to hit $2bn by 2030.

Mi3 & iHeart Podcasts Australia

00:00 -53:34