The Better Together: Customer Conversations Podcast

SAP

Better Together: Customer Conversations – a series where customers, partners, and thought leaders discuss solving business challenges with SAP Business Technology Platform. Hear from your peers and join in the inspiring conversations.

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The Better Together: Customer Conversations Podcast

Episodes (36)

Mar 23rd FC BAYERN: Optimizing for next-level fan engagement and game-day operations, in real time
Feb 26th NHL: Shaping the future of the NHL with a real-time mobile app for a high-stakes business
Dec 4, 2025 BLACK HORSE ONE: Reinventing equestrian shows with advanced, end-to-end digital event management

The Better Together: Customer Conversations Podcast

Mar 23, 2026
18½ minutes
42 MB

Dominik Winter, head of development and process at FC Bayern München, talks with Thulium CEO Tamara McCleary, about why it was mission-critical to enhance the fan experience by integrating their data to deliver a more personalized and targeted omnichannel experience, catering to individual preferences, from parking to purchases.

The Better Together: Customer Conversations Podcast

FC BAYERN: Optimizing for next-level fan engagement and game-day operations, in real time

SAP

00:00 -18:25