Food Forward

Rabobank

What will be on our plates in 2050, and how will it get there? Food Forward is a new Rabobank podcast featuring the innovators and agriculture experts who are changing the way we produce and consume food. By the middle of this century there will be nearly 10 billion mouths to feed. How do we feed the world and stay within planetary boundaries? Can we support a transition to a more sustainable food system that empowers everyone along the food chain, from the farmer to the consumer? Join Food Forward as we talk to the people who are taking on these challenges. ...

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Food Forward

Episodes (6)

Oct 13, 2019 “Don’t hide from the consumer”
Aug 28, 2019 The network of start-ups fuelling the food chain
Aug 13, 2019 Self-reliance for 4 million smallholders

Food Forward

Oct 13, 2019
21 minutes
19 MB

“We’ve been hurt, we’ve been disappointed, we’ve felt somewhat misled.” Feelings of distrust have damaged the relationship between consumers and food companies. According to Linda Eatherton, it’s time to “pull back the curtain.” Linda Eatherton is the Managing Director of global marketing communication and consultancy firm Ketchum. She thinks a lot about how companies can earn trust – and permission – from their customers. A “social license to operate” has become increasingly important for running a business in the 21st century. But this isn’t a license that can be bought or reached with good PR alone, Eather...

Food Forward

“Don’t hide from the consumer”

Rabobank

00:00 -20:46