Destination Marketing Podcast

Brand Revolt

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

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Destination Marketing Podcast

Episodes (450)

Tue Aug 18th DMO Hiring is Broken
Tue Aug 11th 449: The Future of Agency/Client Relationships in Destination Marketing
Tue Aug 4th 448: Travel Nevada's Keelie Cox on Turning Alex Honnold Into a Content Powerhouse

Destination Marketing Podcast

Aug 18, 2026
46¾ minutes
0

Collin Norman sat through 4 interviews, a Zoom panel with more than 20 people, a request for his start date and a tour of the budget — then got rejected by email, with no call and no feedback. Today he's the Executive Director of Visit Clearfield County, Pennsylvania, and he's building a hiring process that looks nothing like it. Collin joins Adam Stoker to break down why DMO hiring is broken, why it's the same disease as the RFP process, and the three steps he'd run instead — plus what job seekers should do to clear the AI screen and still read...

Destination Marketing Podcast

DMO Hiring is Broken

Brand Revolt

00:00 -45:54