Talking Tourism

TICT

Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.

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Talking Tourism

Episodes (156)

Dec 16, 2025 Making Data Work for You: Smarter Decisions & Better Guest Experiences with Tourism Tasmania
Nov 4, 2025 Soap, Sustainability and Smarter Tourism with Josh Howard
Oct 8, 2025 From Local to Legendary: Telling Tasmania’s story with Barb McGregor

Talking Tourism

Dec 16, 2025
25 minutes
17 MB

Making Data Work for You: Smarter Decisions and Better Guests with Tourism Tasmania In this episode of Talking Tourism, host Tracy Mallett speaks with Alexis Clarke and Paul Fleming from Tourism Tasmania’s research and insights team about how data can help tourism operators not just survive, but thrive. Recorded live at the 2025 Tasmanian Tourism Conference, Alexis and Paul unpack how Tourism Tasmania’s decades-long visitor surveys, trend analysis, and segmentation tools are shaping smarter, more sustainable tourism across the state. They explain how operators can tap into this free research to a...

Talking Tourism

Making Data Work for You: Smarter Decisions & Better Guest Experiences with Tourism Tasmania

TICT

00:00 -25:00