The PR Week

Steve Barrett, PRWeek

PRWeek's regular weekly roundup of everything that matters in the worlds of PR and communications.

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The PR Week

Episodes (393)

Today The PR Week: 8.27.2026 - Charlotte West, Lenovo
Thu Aug 20th The PR Week: 8.20.2026 - Paul Gennaro, New York Life
Thu Aug 13th The PR Week: 8.13.2026 - Grant Toups, Hotwire

The PR Week

Aug 27, 2026
44¼ minutes
45 MB

The latest guest on The PR Week is Charlotte West, VP of global corporate communications at Lenovo. She talks about how Lenovo’s role as official technology partner of the 2026 FIFA World Cup was much more than a sponsorship, improving operations and even the broadcast of the tournament. West also talks about how her team is using AI, balancing one global message with regional specifics and making earnings calls more interesting. Plus, the biggest marketing and communications news of the week, including crises at Callaway Golf and Neutrogena, people moves at Walmart and Wendy’s, the st...

The PR Week

The PR Week: 8.27.2026 - Charlotte West, Lenovo

Steve Barrett, PRWeek

00:00 -44:15