The Smartest Amazon Seller

SmartScout

Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.

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The Smartest Amazon Seller

Episodes (326)

Feb 24th Episode 323 - Amazon Listing Optimization Just Changed — Here’s How
Feb 23rd Episode 322 - Amazon AI Visibility, Cosmo, and the New Rules of Product Discovery in 2026
Jan 27th Episode 321- Amazon’s AI Agent and the New Rules of Selling for 2026

The Smartest Amazon Seller

Feb 24, 2026
45½ minutes
61 MB

Amazon sellers are entering a new era of product discovery, and AI visibility is becoming part of the playbook. In this episode, Scott sits down with Yona, founder of Amazon Growth Lab, to break down how brands can improve visibility across both Amazon’s ecosystem (Rufus, Cosmo, organic search) and external LLMs like ChatGPT and Perplexity. Yona explains why traditional keyword stuffing is fading, how Amazon is evolving toward context and use-case relevance, and why listing content now needs stronger sentiment alignment across titles, bullets, A+ content, and images. They also dig into th...

The Smartest Amazon Seller

Episode 323 - Amazon Listing Optimization Just Changed — Here’s How

SmartScout

00:00 -44:33