Conquer Risk Podcast

Potomac Studios

Potomac Studios' Conquer Risk Podcast takes an intelligent and irreverent approach to conquer the many challenges advisors face. Join us for our honest, uncensored takes on market trends, operations, marketing, and the business of running an RIA firm.Enjoy the show? Please rate and review. Here are a couple of our favorites: "Great insight and fun format! Keep up the great work, looking forward to the next episode!" – LinkedIn Comment "What a bunch of unprofessional nonsense." – X CommentCheck out our YouTube channel: https://www.youtube.com/@potomacstudios Learn more about Potomac: https://potomac.com/ Read our blog: https://potomac.com/blog Disclo...

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Conquer Risk Podcast

Episodes (202)

Mar 25th What Makes Financial Marketing Work? Insights from Potomac’s CMO
Mar 11th Inside the Crypto Markets with ProShares’ Simeon Hyman CFA®, and Glenn Williams Jr., CMT®
Feb 25th Potomac CEO Manish Khatta featured on Altruist’s Advisor Journey Podcast

Conquer Risk Podcast

Mar 25, 2026
44 minutes
61 MB

In this episode, we feature Potomac’s Chief Marketing Officer, Christopher Norton, for a conversation originally recorded for The Weighing Machine podcast with hosts Robyn Murray, and Rusty Vanneman. Together, they explore how brand clarity and powerful storytelling fuel modern financial marketing. As Potomac’s CMO, Christopher leads the development of story‑driven marketing that strengthens trust, sharpens brand identity, and drives long‑term growth. He breaks down how advisors can stand out in a crowded digital landscape through clear messaging, creative leadership, and memorable content. If you’re interested in marketing, b...

Conquer Risk Podcast

What Makes Financial Marketing Work? Insights from Potomac’s CMO

Potomac Studios

00:00 -44:07