Uppwards - The B2B Marketing Podcast

Upp B2B

Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.

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Uppwards - The B2B Marketing Podcast

Episodes (4)

Oct 22, 2019 Episode 4: Rational Marketing vs Irrational Customers
Sep 22, 2019 Episode 3: 7 Tips to Improve Your Digital Effectiveness
Aug 22, 2019 Episode 2: What Makes a Great Idea in Digital?

Uppwards - The B2B Marketing Podcast

Oct 22, 2019
29 MB

Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Dan's Reading List: Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make SenseIan Leslie - Curious: The Desire to Know and Why Your Future Depends On ItRichard Shotton - The Choice FactoryMalcolm Gladwell - Talking to StrangersSteve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)

Uppwards - The B2B Marketing Podcast

Episode 4: Rational Marketing vs Irrational Customers

Upp B2B

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